Crucial Points to Follow while Hiring a Custom Magento Theme Developer for your Magento Store

Before beginning with the means and measures to boost online reach, a very basic concept about the ecommerce industry as a whole must be elaborated here. It is known to us that 67% people prefer to purchase from a store which is user-friendly and 61% leave it just for the opposite reason. Now, what exactly is the ‘user-friendly’ part referring to in general meaning? It means design with which one can connect. It also means functionality which relates with the structure. In short, it simply denotes a fine browsing experience and satisfied shopping experience due to presence of right features. This shows how important the design part is to any online store and hence puts light on the reason of so much investment over theme development. 

Hiring a Magento theme Developer

Magento being the most popular ecommerce platform has wide range of themes to go with every industry, especially for people looking for something unique. No one wishes to buy a default theme which can be bought by someone else. This dilutes the brand value to say the least. This calls for hiring a custom Magento theme development company that has the developers experienced in this domain.  In search of that right name, you will stumble quite a few many. Keep a note of the following points to look over while making a selection of the firm.

          a. A firm which offers NDA agreement regarding your ideas should be opted for.
          b. A dedicated project manager is a must who must be available in your time zone.
          c. Knowledge of browser compatibility and cross-platform responsiveness is a must.
          d. Support with bug fixing even after hand over of theme. 


Make sure that all these points are followed while you go for choosing a service provider for Magento theme development. Once you find all these parameters satisfied, you have covered the half path. The remaining half depends on your capability to manage them. The better you use their skill finer the end-result will be.

Wider Reach with the Right Theme

From business perspective, once you hire the right team you are certain about offering better user experience to visitors. This will add to your popularity quotient and take your store to wider consumer base. As design is the first thing that appeals to visitors’ eye when they come to a store, make sure to give the best in that. With customized Magento theme, you can easily accomplish that with authority. 

How Multilingual Feature In Magento Provides A Competitive Edge To Your Business Magento Maintenance Services

There is always a direct connection between demand & supply in every industry. What most of the users seek, in the long run becomes a mandatory point of offering in the long list of services. And in the growing scope of positioning a business globally, no business owner can ignore the benefits of making his/her site readable and understandable by the widest user-group.

Here comes the role of the multilingual website. And what better there can be than to have Magento in the core!

A recent research by Blue Claw over the ecommerce industry of UK revealed that more than 65% of the Q1 2012 sales have originated from overseas sources. The prime example in this regard is ASOS. This fact not just shows the approach of modern ecommerce store owners, but also puts before us the rising demand of features which is needed to achieve such feat. Multilingual store support, with multi-currency handling capacity is a major one.  Let’s take a deeper ride as to how it helps e-commerce businesses.

Global exposure of store
If you are planning about taking your store to the next level, it has to be global. Now, the moment you say global, it means many languages and currencies. Both these can only be attained by using an ecommerce platform that supports multilingual store with the efficiency of handling multi currency.

With Magento, you don’t have to worry about launching different language versions of the store, rather you can control all the language versions of a store from a single admin panel. To add to that, one can even add in more than one store to the admin. As global sale requires multiple funnels of marketing and user friendliness with various set of customer from different parts of the globe, language is the first thing that draws a user to your store. Once they find it useful, they look for buying products and here comes the need of multi-currency support which again comes with Magento.

Issues it answers
The proposition of multilingual feature eradicates the need of developing parallel sites with the same structure and UX having different language and thus cuts down on the development & maintenance cost. Having a single point of control makes the content management system for the whole store easy. Making the store search engine friendly and declaring the languages to Google crawler is taken care of with multilingual store feature effectively. The cross-platform support of this feature makes heavy demand inflow for it. It significantly cuts down the cost of Magento maintenance services.

Magento Power
With a rich community support and being compliant with major CMS names like WordPress, the multilingual feature of Magento is used by most of the ecommerce store owners in the world. The forum provides fine support and official site has documentation describing the entire execution path. Start your journey for global dominance today only and make the most of the features like multilingual & multi-currency support with Magento.

Top 5 Advantages of Magento Enterprise Edition(v1.14)

Quite a heavy alteration in the graph shared below is expected to be seen by the end of this year. Unlike the past several years, consistent stay at 26% market share with the release of Magento Enterprise Edition (version 1.14) and Community Edition (version 1.9) much more part of this pie chart is expected to come under Magento dominance. There has been exclusive take on the future market trends with the release of feature which is not just going to set new records of ecommerce sales, but also make the store much more user friendly in the mobile era.

The News Came

On May 13 this year at Imagine 2014 global ecommerce event, eBay Enterprise released Magento’s Enterprise Edition version 1.14 and Community Edition version 1.9. In an all around 50 modifications are being made on the feature part aiming at heightening store security and enhancing the overall quality of the product. Firms associated with Magento ecommerce development in India have taken into consideration all these major points and have already making the most of them.  Much is already coming with the platform; one just needs to integrate them finely with the store and keep them updated on dimension of usage. 

Updates on Technology Part

With the latest release of Magento version, PHP 5.4 is expected to show better performance. This is going to happen as memory usage will get finer. Also, the Zend Framework is upgraded to version 1.12.3. These pointers are helping developers in many ways possible and have opened new door of experimentation with store integration. Much more can now be expected from Magento when they release the next version.

Benefits of Magento Enterprise Edition (v1.14)

Quite a few features have been brushed up in this version and quite many added. Here we will be talking about some of the major ones.

1. Responsive Design: The new version comes with templates that are responsive and built on latest technologies such as CSS3, HTML5. Its is highly suitable for creating mobile stores. This feature is also in the community edition 1.9.
2. Bill me Later of PayPal: Its a feature that allows the buyers leverage the advantage of no payment & interest in case of pull payment in 6 months on purchase of more than $99. This has been quite active in drawing more buyers to the stores and added 18% more sales in the process.
3. Better PayPal Checkout: The modified PayPal express checkout lets the store owner to give a fine experience to buyers. In cases where the credit card gets declined in the process of checkout, this automatically searches for other options making the user experience smoother. 
4. No Extra Fee: No extra burden in the fee department has been another major modification. Customer gets up to 6 months time to pay and merchants only have to pay standard PayPal fee, nothing more.
5. Faster Deployment Time: The new release has been focused on offering developers a platform where development process takes half the time, and it has been successfully delivered. Now launching mobile and tablet friendly stores with Magento takes half the time.

Conclusion
There are many more to add to the list, but primarily these five have been behind the popularity of Magento Enterprise Edition version 1.14. Let’s see what’s in store for e-commerce in future with these new releases.