There is always a direct connection between demand & supply in every industry. What most of the users seek, in the long run becomes a mandatory point of offering in the long list of services. And in the growing scope of positioning a business globally, no business owner can ignore the benefits of making his/her site readable and understandable by the widest user-group.
Here comes the role of the multilingual website. And what better there can be than to have Magento in the core!
A recent research by Blue Claw over the ecommerce industry of UK revealed that more than 65% of the Q1 2012 sales have originated from overseas sources. The prime example in this regard is ASOS. This fact not just shows the approach of modern ecommerce store owners, but also puts before us the rising demand of features which is needed to achieve such feat. Multilingual store support, with multi-currency handling capacity is a major one. Let’s take a deeper ride as to how it helps e-commerce businesses.
Global exposure of store
If you are planning about taking your store to the next level, it has to be global. Now, the moment you say global, it means many languages and currencies. Both these can only be attained by using an ecommerce platform that supports multilingual store with the efficiency of handling multi currency.
With Magento, you don’t have to worry about launching different language versions of the store, rather you can control all the language versions of a store from a single admin panel. To add to that, one can even add in more than one store to the admin. As global sale requires multiple funnels of marketing and user friendliness with various set of customer from different parts of the globe, language is the first thing that draws a user to your store. Once they find it useful, they look for buying products and here comes the need of multi-currency support which again comes with Magento.
Issues it answers
The proposition of multilingual feature eradicates the need of developing parallel sites with the same structure and UX having different language and thus cuts down on the development & maintenance cost. Having a single point of control makes the content management system for the whole store easy. Making the store search engine friendly and declaring the languages to Google crawler is taken care of with multilingual store feature effectively. The cross-platform support of this feature makes heavy demand inflow for it. It significantly cuts down the cost of Magento maintenance services.
Magento Power
With a rich community support and being compliant with major CMS names like WordPress, the multilingual feature of Magento is used by most of the ecommerce store owners in the world. The forum provides fine support and official site has documentation describing the entire execution path. Start your journey for global dominance today only and make the most of the features like multilingual & multi-currency support with Magento.
Here comes the role of the multilingual website. And what better there can be than to have Magento in the core!
A recent research by Blue Claw over the ecommerce industry of UK revealed that more than 65% of the Q1 2012 sales have originated from overseas sources. The prime example in this regard is ASOS. This fact not just shows the approach of modern ecommerce store owners, but also puts before us the rising demand of features which is needed to achieve such feat. Multilingual store support, with multi-currency handling capacity is a major one. Let’s take a deeper ride as to how it helps e-commerce businesses.
Global exposure of store
If you are planning about taking your store to the next level, it has to be global. Now, the moment you say global, it means many languages and currencies. Both these can only be attained by using an ecommerce platform that supports multilingual store with the efficiency of handling multi currency.
With Magento, you don’t have to worry about launching different language versions of the store, rather you can control all the language versions of a store from a single admin panel. To add to that, one can even add in more than one store to the admin. As global sale requires multiple funnels of marketing and user friendliness with various set of customer from different parts of the globe, language is the first thing that draws a user to your store. Once they find it useful, they look for buying products and here comes the need of multi-currency support which again comes with Magento.
Issues it answers
The proposition of multilingual feature eradicates the need of developing parallel sites with the same structure and UX having different language and thus cuts down on the development & maintenance cost. Having a single point of control makes the content management system for the whole store easy. Making the store search engine friendly and declaring the languages to Google crawler is taken care of with multilingual store feature effectively. The cross-platform support of this feature makes heavy demand inflow for it. It significantly cuts down the cost of Magento maintenance services.
Magento Power
With a rich community support and being compliant with major CMS names like WordPress, the multilingual feature of Magento is used by most of the ecommerce store owners in the world. The forum provides fine support and official site has documentation describing the entire execution path. Start your journey for global dominance today only and make the most of the features like multilingual & multi-currency support with Magento.
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