Quite a heavy alteration in the graph shared below is expected to be seen by the end of this year. Unlike the past several years, consistent stay at 26% market share with the release of Magento Enterprise Edition (version 1.14) and Community Edition (version 1.9) much more part of this pie chart is expected to come under Magento dominance. There has been exclusive take on the future market trends with the release of feature which is not just going to set new records of ecommerce sales, but also make the store much more user friendly in the mobile era.
The News Came
On May 13 this year at Imagine 2014 global ecommerce event, eBay Enterprise released Magento’s Enterprise Edition version 1.14 and Community Edition version 1.9. In an all around 50 modifications are being made on the feature part aiming at heightening store security and enhancing the overall quality of the product. Firms associated with Magento ecommerce development in India have taken into consideration all these major points and have already making the most of them. Much is already coming with the platform; one just needs to integrate them finely with the store and keep them updated on dimension of usage.
Updates on Technology Part
With the latest release of Magento version, PHP 5.4 is expected to show better performance. This is going to happen as memory usage will get finer. Also, the Zend Framework is upgraded to version 1.12.3. These pointers are helping developers in many ways possible and have opened new door of experimentation with store integration. Much more can now be expected from Magento when they release the next version.
Benefits of Magento Enterprise Edition (v1.14)
Quite a few features have been brushed up in this version and quite many added. Here we will be talking about some of the major ones.
- Responsive Design: The new version comes with templates that are responsive and built on latest technologies such as CSS3, HTML5. Its is highly suitable for creating mobile stores. This feature is also in the community edition 1.9.
- Bill me Later of PayPal: Its a feature that allows the buyers leverage the advantage of no payment & interest in case of pull payment in 6 months on purchase of more than $99. This has been quite active in drawing more buyers to the stores and added 18% more sales in the process.
- Better PayPal Checkout: The modified PayPal express checkout lets the store owner to give a fine experience to buyers. In cases where the credit card gets declined in the process of checkout, this automatically searches for other options making the user experience smoother.
- No Extra Fee: No extra burden in the fee department has been another major modification. Customer gets up to 6 months time to pay and merchants only have to pay standard PayPal fee, nothing more.
- Faster Deployment Time: The new release has been focused on offering developers a platform where development process takes half the time, and it has been successfully delivered. Now launching mobile and tablet friendly stores with Magento takes half the time.
Conclusion
There are many more to add to the list, but primarily these five have been behind the popularity of Magento Enterprise Edition version 1.14. Let’s see what’s in store for e-commerce in future with these new releases.
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